Pay-As-You-Drive Insurance is Here! Well, Actually, Over There...
Posted by Guest Blogger Extraordinaire, Ian Turvill, of Fair Isaac A description of an innovative insurance offering c...
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Want to Bridge the "Insight Gap": Get the Insights First
James has argued repeatedly and convincingly that Enterprise Decision Management serves to "bridge the insight gap&...
Live from InterACT: Decisions On Call: How the Decision Service Provider (DSP) Model Works
Posted by Guest Blogger, Ian TurvillFrom Fair Isaac's InterACT Conference, San Francisco, CA Well, as promised, I'm plu...
Making New Friends, A Million Consumers at a Time
My colleague at Fair Isaac, Jeff Zabin - noted marketing author and bon vivant - has been publishing a quarterly newslet...
Live from InterACT: So, What is InterACT Then?
I thought I'd extract a little from the press release that literally just went across the wire: InterACT, the world's l...
Take a Gamble with EDM
James Taylor – great fount of EDM truisms, from whom all rules- and analytics-based wisdom flows – likes to ask a questi...
Mr. Disney, Be A Member in OUR Club
For many people, this story must be some kind of dream: free episodes of "Desperate Housewives" available on t...
Pin All Your Romantic Hopes on Google - With Contextual Marketing and EDM, Presumably?
I have to admit that, when I first ran across this site (http://www.google.com/romance/) early on Saturday, April 1, I w...
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