Risk-Aware Marketing to Personalize Telco Customer Engagement
Here's how technology from the banking space can help telcos compete with aggressively competitive sales and retention tactics
Tim Young
Tim Young is a senior partner at FICO, working with customers around FICO Platform. Tim has over 15 years' experience spanning banking, finance, retail and marketing analytics. Since joining FICO in early 2011, Tim has focused helping retail and marketing clients achieve their customer goals. He has the ability to quickly assess and understand a client’s business model and key challenges, and connect them back to the solutions that can best deliver against their needs. Tim holds a BA in Finance from Bethel University and an MBA in Finance from Indiana Wesleyan University.
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The Rise of Telco Cloud-Based Platform Solutions
As telcos make the transition from on-premises to cloud-based platform solutions, they need to get maximum value from the data sets, information sources and insights available
Delivering Trust for Risk-Aware Telcos - Using Data and Analytics
Pre-screened, right-sized offers and the efficient use of ‘just-in-time’ data are helping telcos win, retain and safeguard more customers – regardless of age or credit profile
The Opportunity for Credit Unions and Regional Banks to Win over Big Bank Customers
Automate the prescreen process and create personal and frequent campaigns
Analytics and Intuition: Why Your Expertise Matters
  By Tim Young
When making decisions as a business leader, do you ever take time to think from your customers’ p...
How Should Retailers Measure Promotional Success?
By Tim Young
One of the trickiest parts of my job is convincing retailers that they should shift some of their mass pr...
The Retail Marketer’s Dilemma
The retail marketer’s dilemma is very similar to the prisoner’s dilemma, well known in game theory, except instead...
How to Fall in Love with Your Customers
Do you love your customers? I’m being serious.
Ok, then how about this question? Why are you in business and how are y...
How to Measure Incremental Sales from Marketing Campaigns
By Tim Young
Marketers everywhere are being pushed to come up with ways to help drive incremental business for their o...
The Good Ole Days: Before Big Data Made Everything Complicated
In the early 90s, there was a segment on Saturday Night Live’s Weekend Update featuring Dana Carvey as the Grumpy Old Ma...
6 Things I Hate About Loyalty Programs
  By Tim Young
Yes, I am a consultant. A consultant focused on helping companies achieve greater loyalty with th...
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