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Video: Optimization at Southwest Airlines

“Our mission at Southwest Airlines is to connect people with the important things in their life.”


Those are the words of Rusty Burlingame, senior operations research director for Southwest Airlines. In this short video, Rusty discusses how optimization helps the US’s largest low-fare carrier solve some of its most compelling challenges, from fuel purchasing and airplane provisioning to crew planning and ground operations. And it’s not just Southwest customers and the business (which was named a 2015 World's Most Admired Company By FORTUNE – for the 21st consecutive year) that benefit – as Rusty notes, instead of cutting staff due to optimization-driven efficiency savings, they’re able to free people to focus on more important tasks. 


The horizon looks exciting for Southwest, with optimization at the core of new planned improvements. Stay tuned for a new case study that will provide more insights regarding Southwest’s optimization plans, with a focus on how FICO® Xpress Optimization Suite is powering these innovations.

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