Why let a competitor win your business?
Applicants abandon applications for numerous reasons, but the key to unlocking, re-engaging and winning back their business is in delivering compelling messages.
Survey Results
Today’s consumers want convenience, ease, and personalized treatment throughout their customer journey. Every great impression starts at onboarding, but applicants can drop out, opt to switch to another service, or simply go quiet.
Embed real-time omnichannel communications in your digital account opening to continue engaging with applicants if they get interrupted. It also ensures they know you’re available and accountable in real time through the communications channels they prefer be it digital banking applications, SMS, or others.
- One in three favor using digital channels compared to a year ago.
- But most will only invest a maximum of 30 minutes in opening an online account.
- The relative ease of biometrics is a preferred security check among more than two out of three customers, with the vast majority favoring fingerprint technology.
- If ID verification is too choppy for new current account customers, nearly one in five simply opt to go elsewhere.
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Connect with FICO for answers to all your product and solution questions. Interested in becoming a business partner? Contact us to learn more. We look forward to hearing from you.