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RSG Media Boosts Ad Viewership by 10-25% with FICO Optimization

Global media tech company develops AI-driven media planning platform using FICO Optimization to improve inventory, enhance efficiency and accelerate delivery.

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Global media tech company develops AI-driven media planning platform using FICO Optimization to improve inventory, enhance efficiency and accelerate delivery. The incorporation of FICO® Xpress Optimization creates more effective and efficient use of inventory, with a 10 to 25 percent lift in viewership conversions across sister channels by targeting the appropriate viewers and up to a 17 percent saving on inventory which can then be allocated to other promotional campaigns or given back to advertising to recognize ad dollars. The use of FICO Xpress Optimization also helps to dramatically speed up the media planning process with new promo plans generated in just 10 minutes instead of weeks.

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