FICO World Conference, New York — November 4, 2011 — In his keynote address today at FICO World, the leading international conference on analytic strategies for financial services, PNC Executive Vice President and Credit Executive Gordon Cameron said that banks need a new approach to lending, in order to adapt to a fast-changing marketplace and economic pressures. Speaking to a sold-out audience of 700 bankers from 42 countries, Cameron said this approach is critical to create prosperity for banks, their customers and the economy.
“We must lend — waiting out this difficult period is not an option,” Cameron said. “But to lend safely, we need to change the way we measure risk, understand consumers and make credit decisions. As the recession showed, the systems most banks use today simply aren’t ready for the new lending environment.”
Cameron said that banks must move away from static measures of consumer risk and customer behavior, and develop adaptive systems that identify changes in behavior more rapidly, estimate likely future changes, and change decisions as a result. He described PNC Bank’s development of a system with an “analytic learning loop” that will continually monitor the results of lending decisions and enable the bank to adjust strategies.
“The market is too dynamic for banks to rely on static systems,” Cameron asserted. “We have chosen to create a world-class system that changes on a dime and gives us nearly instant feedback about what’s happening. That is a game-changer.”
Cameron’s presentation capped FICO World 2011, FICO’s 34th corporate conference, which concludes today at the Sheraton Hotel and Towers in New York City. For conference news and updates, visit www.ficoworld.com.
FICO (NYSE:FICO) delivers superior predictive analytics solutions that drive smarter decisions. The company’s groundbreaking use of mathematics to predict consumer behavior has transformed entire industries and revolutionized the way risk is managed and products are marketed. FICO’s innovative solutions include the FICO® Score — the standard measure of consumer credit risk in the United States — along with industry-leading solutions for managing credit accounts, identifying and minimizing the impact of fraud, and customizing consumer offers with pinpoint accuracy. Most of the world’s top banks, as well as leading insurers, retailers, pharmaceutical companies and government agencies, rely on FICO solutions to accelerate growth, control risk, boost profits and meet regulatory and competitive demands. FICO also helps millions of individuals manage their personal credit health through www.myFICO.com. FICO: Make every decision count™.
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