CRM Today: Data Spiders Hit Their Stride In Segmenting Customer Data for Marketers

My colleague Rahul Asthana has an article in CRM Today: Data Spiders Hit Their Stride In Segmenting Customer Data for Marketers. This discusses an interesting analytic technique fo…

My colleague Rahul Asthana has an article in CRM Today: Data Spiders Hit Their Stride In Segmenting Customer Data for Marketers. This discusses an interesting analytic technique for generating the variables needed to make predictions. Highly recommended for those wondering about the use of predictive analytics in CRM.

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