Mobile technology is revolutionizing the way we live. The number of smartphone users globally has already topped the one billion mark, and continues to climb. Smartphone sales now exceed feature phone sales. This expansion of new mobile technologies is transforming every aspect of how consumers interact with businesses – from product research to purchase; from how consumers seek advice to how they complain; from how they manage their money to how they manage their time.
FICO recently completed a worldwide study* of smartphone consumer attitudes and behaviors focusing on banking, healthcare and insurance, and we have created a game, called Mobile IQ (www.fico.com/mobileIQ), where you can test your knowledge of smartphone consumers. At the end of the game, you can download the full study by market (global, US, Brazil, UK, China or Australia).
Ready to play? Here is a little sample:
What is THE most popular banking interaction smartphone consumers want to do more of on mobile worldwide? Pick one from the list below and no peaking down the post for the answers.
1) Receive information about new products and services
2) Ability to check account balances
3) Make payments from your account
4) Receive notifications of potential fraudulent activity
5) Transfer money between your own accounts
For the worldwide data set, the correct answer is #2 the ability to check account balances. See how popular the other options are as well:
1) Ability to check account balances (75%)
2) Receive notifications of potential fraudulent activity (59%)
3) Make payments from your account (53%)
4) Transfer money between your own accounts (50%)
5) Receive information about new products and services (43%)
The study explores the levels of trust smartphone consumers have in various institutions (banks, hospitals, government, etc.), consumer willingness to share information, how well organizations are using the information they have already, the preferred ways consumers seek out information from their bank, and how they want their bank to push information to them (alerts, warnings) and much more.
Test your mobile IQ and learn how to better engage smartphone consumers.
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*The research was conducted with 2,239 smartphone users across 14 key markets (Australia, Brazil, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Korea, Turkey, UK and US).
