FICO® Decision Awards 2025

Congratulations to the FICO Decision Awards winners and finalists for 2025!

The FICO Decision Awards honor companies that have achieved outstanding business results using FICO’s predictive analytics and decision management solutions.

2025 FICO Decision Award Winners

• AI, Machine Learning & Optimization – Santander Consumer USA
• Cloud Deployment - Lloyds Banking Group & Nationwide (tie)
• Customer Onboarding & Management – UnionBank & Octane (tie)
• Debt Management – Telstra
• Decision Management Innovation – Scotiabank Peru
• ESG Champion – E-agro
• Financial Inclusion – PicPay
• Fraud Management –  Velera & Yapi Kredi (tie)
• Pioneer Award – Woolworths Financial Services
• FICO Industry Vanguard - iA Financial Group & Santander Brazil & Bradesco (tie)

Stay tuned for the unveiling of the award-winning strategies employed by these companies in the coming months if you're keen on learning from the best. These narratives will showcase the remarkable outcomes achieved through a well-defined business objective, innovative use of technology, and a robust partnership.

Contact: Saxon Shirley, saxonshirley@fico.com, +65 91710965

View the winners of the 2024 Decision Management Awards

What achievements do the awards recognize?

Ten awards will be given in 2025:

• Artificial Intelligence & Machine Learning & Optimization: Presented to an organization that has used FICO AI, machine learning or optimization analytics to improve business results.
• Cloud Deployment: Presented to an organization that has achieved outstanding business results by transitioning a business unit or function to a cloud-based FICO solution.
• Customer Onboarding & Management: Presented to the organization that has achieved outstanding results through using FICO analytics and decision management software to attract new customers, manage onboarding, increase customer profitability, increase customer product holdings and retain customers.
• Debt Management: Presented to an organization that has achieved outstanding results through risk assessment and targeted customer decisions.
• Decision Management Innovation: Presented to an organization that has solved specific business challenges or advanced its results in any area using FICO decision management technology.
• ESG Champion: Presented to an organization that has solved specific business challenges or advanced its results in environmental, social and governance (ESG) areas using the power of cloud-based decisioning and analytics.
• Financial Inclusion: Presented to an organization that has achieved outstanding results in improving financial inclusion of consumers in its market using FICO solutions.
• Fraud Management: Presented to an organization that has achieved outstanding results in detecting fraud and reducing fraud losses and costs using FICO solutions.
• FICO Industry Vanguard Award: Presented to an organization that has used FICO analytics and decision management technology in a way that is significant to their industry.
• Pioneer Award (new category): Presented to an organization that has demonstrated an innovative way to solve a business challenge, using a new technology, approach or business process.

What’s in it for you?

The awards recognize you for your accomplishments within your own organization, with your business leaders and industry peers.

Winners will receive:

• Recognition at FICO’s annual conference, FICO World
• Two complimentary conference passes to FICO World, per company
• A custom-engraved award plaque
• Publicity from a news release announcing your win and results

How are winners selected?

An independent panel of judges evaluates submissions based on the following criteria:

• Measurable improvement in key metrics
• Demonstrated use of best practices
• Project scale, depth and breadth
• Innovative uses of technology

The 2025 judging panel:

We would also like to thank our esteemed 2025 panel of industry judges for their time and consideration:

2025 Judges

2025 Judges (Left to Right): Joe McKendrick, Regan Goble, Megha Kumar, Luiz Pacete (2nd Row): Ali Paterson, Erin Stillwell, Mike Roberts, Allan Tan

• Regan Goble, risk analytics senior manager at Westpac NZ (Previous Winner)
• Megha Kumar, research vice president at IDC
• Joe McKendrick, analyst and senior contributor at Forbes
• Luiz Pacete, technology and marketing industry influencer
• Ali Paterson, founder and editor-in-chief at Fintech Finance
• Mike Roberts, head of unsecured retail risk at HSBC UK bank (Previous Winner)
• Erin Stillwell, head of strategic partnerships and engagements at TSYS (Previous Winner)
• Allan Tan, group editor-in-chief at Cxociety

The winners of the FICO Decision Awards will be spotlighted at and win tickets to FICO® World 2025, May 6-9, 2025, at the Diplomat Hotel in Hollywood, Florida. Join us there to find out more about these remarkable success stories.

Want to read about the past winners?

View the winners of the 2024 FICO Decision Awards and 2023 FICO Decision Awards

Additional questions?

For questions regarding the FICO Decision Awards and online application, please contact Saxon Shirley (saxonshirley@fico.com).