Forrester Report | Unlocking Hyper-Personalization At Hyper-Scale
As personalization practices mature, banks have the opportunity to differentiate with advanced data, insights, actions, and Outcome capabilities.
Personalization is not exactly new for banking. From behavior-triggered offers to real-time reminders and support, banking customers are increasingly expecting personalized interactions and information throughout their journeys.
Key Findings of this report include:
- It's time to strategically advance personalization.
- Gaps in capabilities impact customer experience.
- Banks seek hyper-scale personalization capabilities.
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