Consumer relationship marketing solution drives multi-brand, mutli-channel marketing efforts

Integrating enterprise-wide direct-to-consumer (DTC) relationship and brand marketing efforts

Product Sheet
Radial circle

Case Study

Our client, a top 10 global pharmaceutical company, looked to drive increased market share by using consumer data to generate insights and learnings for improved RM capabilities. To improve its capabilities, the company’s RM strategy focused on:

  • Developing a centralized platform to create a consumer-centric view rather than a product-centric view of consumers and patients
  • Implementing brand-specific acquisition, compliance and persistency campaigns supported through a centralized team
  • Providing enhanced brand analytics and insights
Download your free Case Study
FICO may send me news & updates via email.
I agree to the Terms and Privacy Notice.

Take the next step

Connect with FICO for answers to all your product and solution questions. Interested in becoming a business partner? Contact us to learn more. We look forward to hearing from you.