Consumer relationship marketing solution drives multi-brand, mutli-channel marketing efforts
Integrating enterprise-wide direct-to-consumer (DTC) relationship and brand marketing efforts
Case Study
Our client, a top 10 global pharmaceutical company, looked to drive increased market share by using consumer data to generate insights and learnings for improved RM capabilities. To improve its capabilities, the company’s RM strategy focused on:
- Developing a centralized platform to create a consumer-centric view rather than a product-centric view of consumers and patients
- Implementing brand-specific acquisition, compliance and persistency campaigns supported through a centralized team
- Providing enhanced brand analytics and insights
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Mosel: An Overview
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Xpress Mosel—An Overview
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