A top US consumer magazine publisher, with advertising revenues of more than $1.5 billion, needed to streamline its ad pricing decisions. Due to enormous volume and ad pricing complexities, it was challenging for the publisher to provide customers with immediate ad pricing quotes—even with several full-time analysts dedicated to the task. It chose FICO to provide the software and services necessary to create a system tailored for its needs. FICO had the expertise to implement a system that achieved the project goals, making use of the FICO Blaze Advisor® business rules management. The publisher has reduced its response time to requests for advertising price quotes and is experiencing other significant improvements in efficiencies. Both internal users and the advertising sales organization are thrilled with the flexibility of the system, and are taking advantage of the self-service capabilities of the new automated pricing solution.
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