What origination tools do you need to win the point-of-sale battle? Hot Topics Q&A

Competitive Intelligence
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Executive Brief

90% of purchase decisions in banking are based on shopping or research processes, and not on prior relationships. While bank marketers might wish otherwise, the reality is that consumers’ interest in their products exists almost entirely in the context of non-bank activities — trading in for a new car, searching for a bigger home or shopping on Amazon.com.
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