New auto loan customers represent a tremendous opportunity. For banks, they represent an opportunity to establish new, multi-product relationships. For captive auto finance companies, they represent an opportunity to establish and/or strengthen that consumer’s affinity for their brand. But capitalizing on this opportunity requires a sophisticated, analytically-driven approach to communicating with new customers in order to establish profitable, long-term relationships. This webinar shares best practices in using automated communications throughout the auto finance customer lifecycle.
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