Understanding the New Complexity in Pharmaceutical Marketing The traditional marketing pathways to health care providers and consumers are radically changing with the growth of digital technology and internet-based communications. The evolving approach for pharmaceutical marketing integrates existing channels such as websites and email with social media, texting and mobile apps. And as the consumer assumes a stronger partner role in researching and choosing treatments, so does the complexity grow in assuring trusted information is shared with the right people at the right time.
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