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FICO® Platform – Action Capabilities

Fuse insights from human and machine intelligence into smarter decisions and hyper-personalized experiences.

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Pull in the data and insights needed to act decisively and in-context.

Merge your human and artificial intelligence

At the heart of any intelligent system is the human intuition and know-how that guides the system to create meaningful business value and deliver an organization’s desired outcomes. FICO® Platform brings humans “into the loop” with AI-powered decision automation that executes intelligent processes in a trustworthy and transparent way.

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Propel valuable and highly differentiated customer journeys with repeatable, scalable, and intelligent solutions.
What It Is

Automate decisions. Augment experiences.

FICO Platform’s Actions Capabilities put your entire organization’s raw payload data, shared data attributes, and derived analytic and machine learning models to work in an expertly choreographed sequence to deliver your desired outcomes.
  • Author and execute complex business logic.
  • Integrate omnichannel communications.
  • Build intelligent applications and user experiences.
  • Operationalize intelligence

    Integrate analytics, AI, and other data-driven insights into your day-to-day business decisions.
  • Fine-tune strategies

    Define policies, apply judgment, and control risk appetite to engage customers consistently with hyper-personalized treatments.
  • Improve customer experiences

    Fully automate customer management and communications to improve uptake, secure payments, resolve fraud, handle complaints, and address other servicing needs at scale.
  • Remain agile

    Empower business users with self-service tools to respond quickly to competitive threats, regulatory requirements, and market opportunities.


Rapidly solve customer challenges across the enterprise with composable capabilities.


Make more precise, consistent, and intelligent decisions across your enterprise with expert control over your decision logic.

Composition & Orchestration

Choreograph your intelligence to animate customer journeys by weaving data, insights, and actions into positive, memorable, and valuable moments in your customers lives.

User Interactions

Rapidly build web and mobile experiences with business-friendly, low-code tools that will delight both your customers and your employees.


Deploy virtual agents to engage in customer conversations via two-way, omnichannel interactions anywhere across the customer journey.
Man with both fists up

Despite heavy investments in analytics and machine learning, the majority of predictive models never make it to production.

So, where’s the disconnect? Organizations missing out on these critical opportunities are struggling to translate data insights into meaningful actions. To address this value leak, AI technology projects must be supported by business capabilities to operationalize these insights. As Thomas Edison said, “Vision without execution is hallucination.” That’s why FICO Platform works intentionally across the entire AI value chain. FICO Platform helps you operationalize AI and decision strategies in the real world across your entire organization, even for the most mission-critical scenarios.


Learn what’s happening in the world of advanced analytics and data-driven decision management with the latest news, updates, and ideas from the FICO Newsroom.
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Media Coverage

Great Customer Experience Requires a Great Decision Intelligence Platform

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FICO: providing data analytics in a time of instability

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From the Blog

Get the latest insights, solutions, and strategies for improving business results from the FICO experts and thought leaders.
June 21, 2022

Decision Platform Know-How Makes Winning Customers Personal

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August 19, 2022

Is “Enterprise Intelligence” an Oxymoron? Breaking the 5 Blockers

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June 27, 2022

Build Winning Customer Experiences Without Tanking Efficiency

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Take action to deploy your data-driven insights

Learn how a platform approach to AI-powered digital decisioning leads to winning customer experiences. Discuss your decisioning requirements with an expert or request a demo of our Actions Capabilities.
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