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What Is Customer Acquisition? How to Create a Great Customer Acquisition Strategy

Customer acquisition is a strategic process to attract and convert the right buyers into paying customers, and has specific requirements in financial services
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Octane Earns a 2025 FICO Decision Award; Responsibly Expands Credit Access with FICO Auto Score 10

Fintech company uses FICO® Auto Score 10 to help grow originations by 36% and responsibly expand credit access in the recreational market, including Powersports, RV, and Outdoor Power Equipment
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Decision Modeler Product Sheet

Decision Modeler accelerates and automates Intelligent Decisioning strategies with explainable AI for faster time to market.
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Revolutions - The Speed of Dreams

Enabling organizations to evolve in the AI era.
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Customer Perception Is King - Are You Ensuring "Next Best" Never Looks Like Second Best?

How Hyper-Personalization Can Power Digital Transformation
Corporate News

Judging Panel of International Industry Experts Announced For 2023 FICO Decisions Awards

Awards honor FICO customers achieving outstanding results with AI, machine learning and digital transformation
Corporate News

Call for Analytics and Digital Transformation Champions: FICO Decisions Awards Now Open

Awards honor FICO customers achieving outstanding results with AI, machine learning and decision management
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FICO® Platform Superpowering Innovation ​- Bill Waid 2024

A platform built for business, at the speed of the business, to power your business teams and deliver your next gen customer experience.
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Operationalizing IoT to Monetize a $15 Trillion Acquisition Opportunity 2024

Customer perception is king. Are you ensuring 'Next Best' never looks like 'Second Best’?
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Credit Fundamentals and Trends 2024

Credit Fundamentals and Trends
Corporate News

Global Industry Experts to Judge 2022 FICO Decisions Awards

Awards honor FICO customers achieving outstanding results with AI, machine learning and digital transformation
Corporate News

Call for Best Advanced Analytics Achievements of the Year: 2022 FICO Decisions Awards Now Open

Awards honor FICO customers achieving outstanding results with AI, machine learning and decision management
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Blaze Advisor

Blaze Advisor is considered by many to be the premier business rules management system, and incorporates not only an execution platform, but the tools necessary for rule creation, modification, monitoring, and reporting.
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Winners of 2021 FICO Decisions Awards Announced! Digital Transformation Yields Dividends in Challenging Year

Independent industry judges vote on most impressive business results
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Latest FICO Fraud Model Helps Identify 50% More Scam Transactions

With over 120 patents, the FICO® Falcon® Platform helps financial institutions detect and prevent fraud for more than 2.6 billion payment accounts worldwide

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