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Did you know that FICO is chosen by two thirds of the world’s top banks to deliver analytics that enable smarter credit risk decisions? What you may not know is that we also help marketers at financial institutions execute offers consistent with credit risk decisions. It’s done through a powerful combination of predictive analytics, decision automation, optimization and multi-channel marketing execution also known as Risk-Aware Marketing.
The reality is that in today’s world, marketers need to anticipate customer needs. To make more relevant offers without taking on more risk, they need to successfully and expeditiously integrate data from vast online and offline sources and to act upon findings from out-bound marketing campaigns and real-time customer interactions. FICO Risk Aware Marketing does this best, targeting customers with highly relevant offers and content, improving the customer experience and, in turn, conversion rates. All through easy ingestion and application of analytics and data.
FICO Risk Aware Marketing is also the only marketing solution that can immediately interpret and execute analytics and offers identified by FICO® Decision Management Suite, FICO® TRIAD® Customer Manager, FICO® Strategy Director and FICO® Origination Manager.
Leverage Analytics and Business Rules
Strategic Decision Engine
Automate Customer Marketing
Enable Continuous Improvement
FICO Risk Aware Marketing gives marketers prospecting services, automated account-based programs and operationalization of analytics. This includes flexible processing frameworks for targeted universe builds, applicant prescreen services, integrated analytics and customer management. It’s smart simplicity, backed by marketing sophistication and analytic power from the FICO® Decision Management Suite.
Integrates real-time and offline data from a variety of different channels and sources into a consolidated customer view, helping you understand and use insights faster.
Data-driven insights to plan, execute and manage multi-channel campaigns that are precisely timed, targeted and personalized.
Deliver great experiences and learn more about your customers, using real-time data and advanced analytics.
Two-way automated voice, text, email and mobile app notifications that are smart, scalable and include a human touch.
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