Risk-Aware Marketing for New Telecom Customers

Risk-Aware Marketing for New Telecommunication Customers

Drive service contract activations with analytics-driven offers.

Overview

Breaking through the noise in today's saturated market and engaging with the consumer is more challenging than ever. As a marketer, the bar has been set high to achieve exceptional results on campaigns and provide relevant and timely offers across digital channels.

FICO delivers a suite of marketing solutions that enable you to create highly target segments based on predictive models that give you insights into which customers are likely to be the most valuable over their lifetime.* Personalized engagement across multi-channels helps nudge customers and drive service contract activations - this delivers a better customer experience as they onboard with you.
 
* The full capabilities in this solution are not available in some regions per local regulations.

  • Create a master database with your target population that scores prospective customers and helps you identify your most profitable segments.*
  • Leverage instant credit prescreening so that your efforts are risk-aware and you can maximize the impact of your marketing dollars.
  • Deliver multi-channel customer engagement using SMS, mobile apps, and recorded messages to improve self-service and deliver a better customer experience.
  • Seamlessly transition from new customer to existing customer marketing when coupled with FICO's customer management capabilities.

* The full capabilities in this solution are not available in some regions per local regulations.

Resources

Beyond Better: The Power of Prescriptive Analytics

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