Next Best Sale or Experience

Ever wonder why you’re missing out on new customers?

See how FICO helps deliver real business results and better customer experiences for leading organizations across industries and around the world.

m+

customers switched banks last year

m+

customers plan to switch within the next year

m

customers are on the fence about staying or leaving.

%

of customers would abandon you in favor of a competitor offering better personalization.

Overview

Is your customer experience creating a competitive advantage?

Successful customer acquisition and retention require near-perfect personalization, strategies, and timing. However, many firms simply don’t fully realize true customer lifetime value from their existing customer base. Are you offering your customers what they want, when they want it? Even the same customer on a different day is likely to have a different customer journey. Without taking their personal situation and history into context, you risk providing generic experiences that aren’t as valuable or enjoyable as they should be. Take the guesswork out of customer retention and enjoy the certainty of FICO solutions.

Informing and powering the very best decisions at every stage.

Successfully retaining and better serving customers hinges on identifying and acting on opportunities along their journey. It involves pre-emptively delivering the very best mix of products, services, or advice that add value to customer relationships. Whether you’re providing a credit line increase in real -time at the point of sale or a low-risk lending option to a customer who’s about to exceed their existing limit, FICO® Platform informs and powers your decisions at every stage.

Identify the best actions
Advanced analytics determine which actions, offers, and messages for each eligible customer, while also weighing critical objectives such as profit and risk exposure.
Execute strategies and adapt quickly
Continually create, test, and improve customer growth and retention strategies across all applicable decision areas — from pricing to marketing, collections, and beyond.
Drive customer responses
Deliver two-way digital dialogue through your customers’ favored channels — email, SMS, mobile app, or via the website.

Why FICO?

With more than 60 years of innovation and pioneering work in predictive analytics, machine learning, and artificial intelligence, FICO Platform provides a complete, end-to-end set of composable capabilities that empower you to uniquely address a vast spectrum of use cases — across the customer lifecycle. It’s the unique combination of Data, Insights, Actions, and Outcomes that delivers a differentiated approach to AI decisioning, at speed and at scale. It enables you to achieve a competitive advantage you’d experience with a fully custom approach — where your unique know-how and intelligence are kept secret — while lowering your costs and speeding up the time to market.

Case Study

Leading North American Bank

Banking leader eliminates organizational silos, embraces centralized decisioning for a truly holistic view of the customer across the lifecycle

Applied Analytics & ML

Deploy fully interpretable, real-time analytics and ML and leverage the very best AI models in the market today.

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Intelligent Decisions

Model decisions with open standards, automate with business rules, and support human-in-the-loop AI.

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Data Connection & Ingestion

Seamlessly connect to and bring in data from any source — when and where it’s needed.

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Business Composability

Expertly compose business services that choreograph complex workflows to deliver results at scale.

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Always-On Features & Profiling

Enrich, manage, share data features, and build real-time customer understanding with transactional profiling.

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Enterprise Optimization

Unleash the power of mathematical optimization — use high-performance solvers to model business problems and calculate the best possible decision to maximize your desired outcomes.

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