Aligning Risk Constraints and Marketing Objectives to Drive the Right Customer Offers

Often the Risk and Marketing departments are at odds in banking decisions - Marketing wants to grow revenue and bring in new customers, while Risk wants to make sure those offers are not introducing losses.  Hear an analytic success story that brings together Risk and Marketing to simultaneously evaluate risk and customer affinity to discover profitable marketing strategies.  Whether you need to mine your existing customer base for proactive cross-sell campaigns or maximize your budget for lead purchase, you can calibrate your marketing with analytic insight tempered with business control.

Sponsored by CBA | Consumers Bankers Association

This webinar will cover:

1. Current challenges in marketing for banks
2. How analytics unite risk and marketing in responsible growth
3. Options for marketing innovation

Presenters: Matt Stanley, Global Segment Leader, Custom Analytics & Applied Optimization Sonja Clark, Senior Consultant, Applied Optimization