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What Is Customer Acquisition? How to Create a Great Customer Acquisition Strategy

Customer acquisition is a strategic process to attract and convert the right buyers into paying customers, and has specific requirements in financial services
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FICO named a Leader in the 2026 Gartner® Magic Quadrant™ for Decision Intelligence Platforms

Recognized for Completeness of Vision and Ability to Execute
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FICO recognized in the 2026 Gartner® Critical Capabilities for Decision Intelligence Platforms

Recognized across all four Critical Capabilities Use Cases
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Revolutions - The Speed of Dreams

Enabling organizations to evolve in the AI era.
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Customer Perception Is King - Are You Ensuring "Next Best" Never Looks Like Second Best?

How Hyper-Personalization Can Power Digital Transformation
Corporate News

Judging Panel of International Industry Experts Announced For 2023 FICO Decisions Awards

Awards honor FICO customers achieving outstanding results with AI, machine learning and digital transformation
Corporate News

Call for Analytics and Digital Transformation Champions: FICO Decisions Awards Now Open

Awards honor FICO customers achieving outstanding results with AI, machine learning and decision management
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FICO® Platform Superpowering Innovation ​- Bill Waid 2024

A platform built for business, at the speed of the business, to power your business teams and deliver your next gen customer experience.
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Operationalizing IoT to Monetize a $15 Trillion Acquisition Opportunity 2024

Customer perception is king. Are you ensuring 'Next Best' never looks like 'Second Best’?
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90% of Credit-Eligible US Population Can Be Scored by FICO Score Suite

By leveraging powerful and relevant alternative data that provides a more complete picture of borrower credit risk, the FICO Score suite helps to identify those previously non-scorable consumers
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Enhance decision-making agility to instill certainty in underwriting processes

Improve time consuming underwriting practices with real-time solutions that make it possible for companies to replicate the know-how of claims expert.
Corporate News

Global Industry Experts to Judge 2022 FICO Decisions Awards

Awards honor FICO customers achieving outstanding results with AI, machine learning and digital transformation
Corporate News

Call for Best Advanced Analytics Achievements of the Year: 2022 FICO Decisions Awards Now Open

Awards honor FICO customers achieving outstanding results with AI, machine learning and decision management
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Blaze Advisor

Blaze Advisor is considered by many to be the premier business rules management system, and incorporates not only an execution platform, but the tools necessary for rule creation, modification, monitoring, and reporting.
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Banco Bradesco: Achieving digital transformation at scale 2023

Driving optimal outcomes through a collaborative organizational culture

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Connect with FICO for answers to all your product and solution questions. Interested in becoming a business partner? Contact us to learn more. We look forward to hearing from you.