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With today’s volume, variety and velocity of big data, and so many channels with which to engage prospects and customers, it would be easy to theorize that marketers in every industry should be enjoying measurable spikes in success. But that theory is too simplistic. In reality, while big data and channel proliferation present enormous opportunity, they also present new marketing challenges if they’re to be properly leveraged.
The fundamental process of bringing value to customers is becoming increasingly dynamic. To attract the consumer’s attention and keep it, you need to use data-driven insights to turn campaigns into personalized omni-channel conversations that over time, deliver increasing value to customers.
Quickly react to market trends
As markets change and new opportunities emerge, build and launch on-demand, automatically recurring or event-triggered campaigns based on hundreds of event types.
Focus on what matters
With real-time dashboard reporting, monitor and fine-tune campaigns, ramping up what’s working and abandoning what isn’t.
Design interaction flows that adapt in real time (while considering offline data from a variety of sources), and extend a single interaction flow into a customer journey that builds lifetime value.
Improve interactions with customers by knowing more about them, such as current online activity, historical behavior and how they’ve responded to offers sent from other parts of your company.
Share customer and contact history across channels, products, real-time interactions and outbound campaigns so interactions are coordinated and coherent.
Support for multiple data feed types
Quickly load and explore data to answer questions or find opportunities, stay up-to-date with scheduled or recurrent integration jobs, and continuously process and analyze streaming data.
The Marketing Solutions Suite unites self-serve data integration, advanced analytics and omnichannel marketing execution, to speed the creation and automation of data-driven marketing campaigns.
FICO® Customer Data Integration makes sense of data from any source
FICO® Customer Dialogue Manager orchestrates more successful outbound campaigns
FICO® Customer Dialogue Manager plans inbound interactions that complement outbound campaigns
FICO® Message Director personalizes content at scale
Use visual tools to design interaction flows that adapt to real-time contextual data/events while considering offline data from any number of diverse sources.
Link single interaction flows into extended customer journeys with any number of follow-up communications, actions and decisioning branches.
Deliver one great experience after another!
Create on-demand, recurring, event-triggered campaigns that ear attention and create value.
Use visual tools to import/blend data from different sources, segment populations and design simple campaigns or complex multi-step initiatives.
Increase precision by adding predictive analytics at any step: propensity scores, uplift models, CLTV calculations and more.
Accelerate time-to-campaign-execution with self-serve integration of customer data from diverse sources.
Manage data on both known and unknown individuals.
Reduce integration time by 90-100%!
Learn how a major Canadian grocery retailer built relationship value by systematically learning what’s relevant to individual customers.
Solving your biggest and most complex business problems.
FICO Optimization Community
Integrates real-time and offline data from a variety of different channels and sources into a consolidated customer view, helping you understand and use insights faster.
Data-driven insights to plan, execute and manage multi-channel campaigns that are precisely timed, targeted and personalized.
Deliver great experiences and learn more about your customers, using real-time data and advanced analytics.
Two-way automated voice, text, email and mobile app notifications that are smart, scalable and include a human touch.
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