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Canada Consumer Survey: Digital Account Opening

The pandemic is driving a digital-first mindset. Is your account-opening process ready for today’s digital-first world?

smiling woman with bike holding cell phone

Infographic

Learn how seamless digital account opening reduces friction, attracts more good customers, and reduces abandonment. Our 14 country, 14,000 consumer survey uncovers:

  • How many favor digital channels over a year ago?
  • How many will open an account online (app or website)?
  • How high are expectations for digital identity proofing?
  • Frustration means abandoned applications, but not all friction is bad. How much is too much?
  • What is the real cost of forcing customers to take action out of channel?
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