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The challenge: Balancing higher margin and higher risk.
Continual innovations in the payments industry — mobile payments, e-commerce and micro-merchants — have created a new landscape for merchant risk management. Competition is increasing, markets are consolidating and margins grow increasingly more compressed. As a result, many acquirers look to meet their growth targets by expanding into higher-margin and higher-risk merchant categories, such as travel, fashion, pharmaceuticals, tech support, money services and gaming.
FICO's Acquisition, Origination and Growth Ecosystem for Merchant Services empowers acquirers to be more decisive in pursuing growth opportunities across all merchant categories. How? By strengthening their core risk management processes and improving efficiencies by introducing automation across the merchant lifecycle, from onboarding through monitoring and case management – helping acquirers to grow profitably.
The FICO Acquisition, Origination and Growth Ecosystem for Merchant Services is an industry-leading combination of advanced analytics and decision management technology that helps you:
The foundation of FICO’s Acquisition, Origination, and Growth Ecosystem for Merchant Services is the seamless integration of our world-class analytics and strategy development tools and robust decision execution environments. This integration facilitates a "learning loop" that empowers business users to quickly understand the performance of their current decisioning strategies and to develop, test and deploy refined strategies that will drive more satisfying customer experiences and more profitable business outcomes.
Vantiv streamlines merchant onboarding with FICO® Decision Management Suite.
Realize the promise of advanced analytics and decision management.
FICO Decision Technology Community
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You won’t get much argument from financial marketers if you claim that marketing is changing—although you might get some pushback if you assert that traditional methods are dead. So-called “traditional” approaches to marketing—outbound approaches like direct mail and mass media advertising—get rapped for being intrusive or interruptive and for declining effectiveness. In contrast, SEOPressor calls inbound marketing (which includes tactics like content marketing and social media) the “new” marketing because it’s … well, because it’s not the old marketing.